Saturday, 11 May 2013

The harm that tobacco marketing and smoke do to women...

This fact file focuses on the harm that tobacco marketing and smoke do to women.

About 200 million of the world's one billion smokers are women. The tobacco industry aggressively targets women in order to increase its consumer base and to replace those consumers who quit or who die prematurely from cancer, heart attack, stroke, emphysema or other tobacco-related disease. Girls and boys start using tobacco for different reasons, and tobacco use harms women and men differently. Approximately 1.5 million women die every year from tobacco use. Understanding and controlling the tobacco epidemic among women is an important part of any tobacco control strategy.
  1. About 200 million of the world’s one billion smokers are women : Far fewer women than men use tobacco. Globally, about 40% of men smoke as compared with nearly 9% of women. However, the epidemic of tobacco use among women is increasing in some countries. More research is needed to understand trends in tobacco use among women. 
  2. As many girls as boys now smoke in some countries :  A WHO survey of smoking trends in youths showed that in half of the 151 countries surveyed, similar numbers of girls and boys smoked. Evidence suggests that most of these girls and boys will continue to smoke into adulthood. Bans on tobacco advertising, as called for in the WHO Framework Convention on Tobacco Control, could help to stop the increase in tobacco use among girls. 
  3. Boys and girls start using tobacco for different reasons : Many more girls than boys smoke in the false belief that it is a good way to control weight. Low self-esteem is associated with smoking among girls, and available evidence from some developed countries shows that girls have lower self-esteem than boys. Tobacco control strategies must recognize that boys' and girls' decisions to start using tobacco are influenced by different cultural, psycho-social and socioeconomic factors. 
  4. Every year, 1.5 million women die from tobacco use : Of the more than 5 million people who die every year from tobacco use, approximately 1.5 million are women. Most (75%) of these women live in low- and middle-income countries. Unless urgent action is taken, tobacco use could kill up to 8 million people every year by 2030, of which 2.5 million would be women.  
    Smoke Free Office
  5. Women are one of the biggest targets of the tobacco industry : The tobacco industry gears richly-funded marketing campaigns towards women through advertisements that draw on gender stereotypes and falsely link tobacco use to concepts of beauty, prestige and freedom. The industry actively targets women because comparatively few women currently use tobacco, and women are increasingly able to afford tobacco.

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Trinity Care Foundation is a Non Governmental Organization focusing on Craniofacial SurgeriesSchool Health and Outreach Health Programs in Karnataka, India.
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World No Tobacco Day, 31 May 2013

Ban tobacco advertising, promotion and sponsorship

Are you being manipulated ?

Every year, on 31 May, WHO and partners everywhere mark World No Tobacco Day, highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption. Tobacco use is the single most preventable cause of death globally and is currently responsible for killing one in 10 adults worldwide.
The theme for World No Tobacco Day 2013 is: ban tobacco advertising, promotion and sponsorship.
A comprehensive ban of all tobacco advertising, promotion and sponsorship is required under the WHO Framework Convention for Tobacco Control (WHO FCTC) for all Parties to this treaty within five years of the entry into force of the Convention for that Party. Evidence shows that comprehensive advertising bans lead to reductions in the numbers of people starting and continuing smoking. Statistics show that banning tobacco advertising and sponsorship is one of the most cost-effective ways to reduce tobacco demand and thus a tobacco control “best buy”.


The global tobacco epidemic kills nearly six million people each year, of which more than 600 000 are non-smokers dying from breathing second-hand smoke. Unless we act, the epidemic will kill more than eight million people every year by 2030. More than 80% of these preventable deaths will be among people living in low- and middle-income countries.
The ultimate goal of World No Tobacco Day is to contribute to protect present and future generations not only from these devastating health consequences, but also against the social, environmental and economic scourges of tobacco use and exposure to tobacco smoke.
Free yourself !
Specific objectives of the 2013 campaign are to:
  • spur countries to implement WHO FCTC Article 13 and its Guidelines to comprehensively ban tobacco advertising, promotion and sponsorship such that fewer people start and continue to use tobacco; and
  • drive local, national and international efforts to counteract tobacco industry efforts to undermine tobacco control, specifically industry efforts to stall or stop comprehensive bans on tobacco advertising, promotion and sponsorship.

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